Financial Statements Paper Essay Example for Free

Financial Statements Paper Essay The statement usually includes beginning balance, net income for the current cycle, dividends disclosed in the current period and ending balance. Balance sheets detail assets and claims to assets at a distinct point in time. Claims of creditors and claims of owners are examples of claims to assets. This particular statement provides a clear outline of the financial standing of the company as a whole. The direct function of a statement of cash flow is to present financial information such as cash receipts and payments during a set point in time. This assists investors and creditors to analyze a company’s financial position.. These statements address a company’s financing, investment and operational activities. Financial statements are useful to managers as these statements are utilized to measure the performance of the organization. Sales and expenses are compared to the income statements from previous periods by management to pinpoint possible problematic areas. Major variations adjure management to thoroughly understand what the causes of those changes are. Variations in liabilities and assets are examined on the balance sheets from one cycle to the next. Any large variations need to be identified, explained and reasons established to whether the variations benefited the company, or caused a loss as consequences of problems. From this point management can make adjustments to correct any problems, or future planning, so these losses or problems do not repeat again. The benefits can be capitalized upon as well. Financial statements are useful to employees for the reason of collective bargaining, discussing compensation, and ranking. Employees also use this information as a means to determine the ability of the company to provide retirement benefits and opportunities for advancement. Financial Statements are useful to investors as they hold an interest in the profits of the company. The investors are looking for a return in the money they have invested, usually in the form of stocks, as they seek increases in stock value and profitability. Lending decisions to be made by creditors are based upon the financial statements. The creditors want to ensure that the companies they are lending the funds to have the ability to manage its finances so they are not at risk of not being able to pay back its debts. References: Kimmel, P. D. (2009). Financial Accounting: Tools for Business Decision Making (5th ed. ). Retrieved from The University of Phoenix eBook Collection database..

Adidas Product Innovation

Adidas Product Innovation Introduction: Adidas is German Company and was named after its founder Adolf Dassler and his brother Rudolf Dassler in 1948. Adidas is one of the most popular sports manufacturers as Mr Adolf Dassler understands the need of athletes’. He had simple vision for his company to provide athletes best products with three guiding principles: produce the best shoe with sport requirement, protect the athlete from injury and make the product durable. There more than 700 products related with sports and this has created Adidas Kingdom of the sporting goods. A part of Adidas Group is Reebok sportswear. The company also produces eyewear, watches, shirts, bags and clothing related to sports. Adidas’s current official logo consists of three parallel bars. The three stripes become a brand name in 1949 and with the help of Olympics held in 1952 where more sportsperson wore Adidas than another shoe, the company began to grow. Adidas has contributed to the development of the Olympic Games. Adidas main aim is to continuously progress their quality and image of their product in order to exceed consumer expectations and to provide them with the highest value of satisfaction. Hermann Deininger, CMO of Adidas comments on Originals by Originals that â€Å"when we enter into any new partnership for Adidas Originals, It is essential to offer something truly unique and new for our consumer† (www.press.adidas.com) Based on Adidas objectives of innovation and design leader I have been asked to devise a new product for Adidas and develop a marketing strategy. The product which I would like to introduce is called ADIPATCH to be launched and sold in Pakistan after the successful business and environmental analysis. Description of ‘ADIPATCH’: Adipatch is a pain reliever that uses heat therapy for the relief of stiffness and muscular pains. It is been developed for Adidas for players and for the people who uses gym regularly and suffer muscular pains. The warming effect of Adipatch heat penetrates into muscle helping to stimulate blood circulation. This patch last for up to eight hours and can be used for the relief of backache, sprains, and joints stiffness. It is easy and cost-effective way to get back o your active lifestyle. Adipatch is designed to be used on the skin where athlete wants the heat to be applied. Our Adipatch standard size is 3.55 inches. It is easy and cost-effective way to get back o your active lifestyle. Recommended use of ADIPATCH: To relieve joint and back pain To relieve shoulder and neck pain To relieve sore and aching muscles, To relieve knee pain For long hours office work, long haul flights and long driving Marketing Objective for ADIPATCH: Launch a new product and it development Earn the market share and increase in sales Allow Adidas to gain greater recognition Market development Business and Environmental Analysis: Market oriented firms’ looks outward to the environment in which it operates adapting to take advantage of emerging opportunities and to minimize potential threats (Jobber 1995). I decided to launch ADIPATCH in Pakistan and I would like to do two analyses. First to launch our product we need to do Pest analysis to know the political, economical, sociological and technological conditions of Pakistan to know whether it’s feasible to launch Adipatch in Pakistan or not. Pakistan is located in south Asia. Pakistan is sixth most populous country in the world. Pakistan’s approximate population by July 2009 is 174,579,000. Karachi is the biggest city of Pakistan in population size and then Lahore. National sport of Pakistan is hockey but cricket is more popular. Pakistan economically and politically is not stable. Fiscal deficit as targeted in 2009 is 5.5 percent of GDP, which was 7.4 percent in 2008 fiscal but still enjoy sports.Pakistan is rapidly developing country. The second deals with the issues analysed in the area were we have to look into market, competitors, customer’s needs and wants, buying behaviour, brand loyalty and segmentation. Michael Porter’s five force model is used to critically analyse this part and results showed that Adidas has opportunity to launch its new product ADIPATCH in Pakistan. An environmental scanning was carried out and results showed that Adidas is more responsive to the customer’s needs and opportunities identified could help Adidas lip frog competitors. Growth Objectives: Guzman (2005) quoted Yogi Berra in his book â€Å"if you don’t know where you are going you will end up somewhere else.† Asnoff provided a framework to identify growth opportunities, determination of scope (Croft 1998). He has identified four generic growth strategies such as market penetration, market development, product development and diversification. Asnoff pointed that diversification strategy stands apart from three strategies. It is a form of growth strategy which helps to increase profitability through new products and markets. In current circumstances, Adidas objective is to develop new product of potential interest to its current market. It is well known that Adidas is an international company with market all over the world including Pakistan. The important issue for success in going down this road is the profitability of the customer group for which the product is being developed. Secondly Adidas has a strong brand that can be comfortably applied to the product. Market segmentation, Target Market, Positioning: Market segmentation provides the basis for the selection of target markets. A target market is chosen segment of market which a company has decided to serve. As customers in the target market segments have similar characteristic, a single marketing mix strategy can developed to match those requirements. Creative segmentation may result in identification of new segments that have not been served adequately. Market segmentation refers to subdividing a market along some commonality, similararity or kinship. Adidas as an international company, we can segment Pakistani market on following basis: Size: Pakistan’s population is approx hundred and seventy four million and 45% are of the age of 25-45 years old and interested in sports. Identification: Through the survey it was identified that the 50% people of the above group age 28-40 are involve in sports activities. This age group have healthy routine. Age 28-40 are involved in some sports such as cricket, hockey and badminton and 40-45 enjoy long walks in the park to keep themselves fit and suffer from muscular pains. Importance: by market research I have found out that Adipatch features are important for the age group 28-40 because this group suffer more from muscular pains and to the doctors for treatment. Adipatch can help them to get relieve of the pain or sore. Accessibility: during my research I found out there are good channel of communication that can be use to make the customers aware such as sports magazines, TV, health clubs. After segmenting the market, the next step to move on is positioning in the mind of customers of new product. The objective is to create and maintain a distinctive place in the market for company or for its products (Sampson, 1981). In Pakistan age group 28-40 meet these characteristics. Positioning describes how the target market is selected and evaluation by customers in comparison with competitors such as ‘deep heat’ and nurofen back pain heat patch sold in Pakistan. Adidas chose a positioning strategy that seeks to differentiation from competitors with regards of product characteristics to increase sales. This will facilitate Adidas to maintain market stand and charge premium prices. Product Development Process: Organisations do not operate in static environment but they are constantly facing the consequences of changing technology, changing customer’s taste and preferences and changing competitor’s products. Any organization that is positively managing its product portfolio will recognise that its existing products are in different stages of their lifecycle and can be modified to maximise its potential. It is important part of product strategy new product development can be very risky business. The foundation of for successful new product development is the creation of corporate culture that promotes and rewards innovation. Effective new product development is based upon creating and nurturing an innovation culture, organizing effectively for new product development, and managing the new product development process. Development of Adipatch follow consists of following steps: Idea generation: Any new product has to start from somewhere as a germ of an idea. Adipatch is a new product. The objective is to motivate the search for ideas so that salespeople are aware of this product Screening: having developed new product ideas need to be screened to evaluate their commercial worth. After screening of a range of ideas it was found that Adipatch will be worth if produced with an early pay back. The calculation of the payback is found in the capital investment section of this assignment. Concept testing: once the product idea has been accepted, it can be framed into specific concept for testing with potential. Product testing is focuses on the practical aspect of the product. At this survey was conducted to get the views of the customers. Business analysis: based upon the results of concept test estimate of sales, cost and profit will be made. After budgeting Adipatch has identified the target market, its size and projected product acceptance over number of years. Product development: at this stage the new product concept is developed into a physical product. Adipatch is developed into a physical product through the research and manufacturing unit, Market testing: market testing takes measurement of customer acceptance .The main idea is to launch Adipatch in a limited way so the customer’s responses in the market can be assessed. Commercialization: this stage relies on marketing management making clear choice regarding targeting market and development of marketing strategy. This is final stage of Adipatch where it can be brought to market. Adidas will need to decide when and where to launch Adipatch and its launching plan. Market mix for Adipatch: Based upon understanding of customers, a company develops its marketing mix. The marketing mix consists of four major elements: product, price, promotion and place. These 4Ps are the four key decisions are that company must manage so that they satisfy customers needs better (Kotler, 2005) According to Adidas website their marketing strategy is based on 4Ps which is also called the marketing mix. We can use market mix for Adipatch as follows: Product: Adipatch is a new product introduced in Pakistan for people who are into sports. It alleviates muscular pain and regulates blood circulation using heat therapy. Price: Price is a vital element of the marketing mix as it represents on a unit basis what the company receives for the product which is being marketed (Parry, 2005). The product will be charge at same price compared to Deep heat and Nurofen heat patch. This will help Adidas to maintain standards and to compete in the market with existing products. The price per box of Adipatch will cost 300 Pakistani rupees Promotion: Customers need to be aware of the new product. Means of communication to be use such as to advertise on TV, magazines and in radio. Place: Involves the decision with reference to supply of Adipatch to the target market. This will concentrate on more using retailer and sport shops, Adidas outlets, health clubs, doctor’s clinic. Costing For Adipatch: Investment in Pakistani Rupees Package design 29,000,000 Test Marketing 8,800,000 Product Manufacturing 100,000,000 Distribution Cost 21,000,000 Storage Cost 9,000,000 Press Release 6,800,000 Raw Material 18,000,000 Handling Cost 9,000,000 Total 201,600,800 Adipatch per unit price is 300pkr with the variable cost of 130pkr. The contribution expected to be 280pkr. The number of units of Adipatch expected to be sold each year for next 5 years is as follows: Years Units Year one 200,000 Year two 230,000 Year three 280,000 Year four 300,000 Year five 290,000 The contributions for the next five years are expected to be as follows: Year Revenue Investment Cumulative Profit (Millions) (Millions) (Millions) 0 201,600,800 1 57,000,000 57,000,000 2 65,550,000 122,550,000 3 79,800,000 202,350,000 4 85,500,000 287,850,000 5 82,650,000 350,500,000 According to the analysis Adidas will get their investment back within approximately in three year time.However, Adidas should introduce more features to Adipatch because of changing environment and trends to sports and injuries to sports people References: Barand Strategy (2004), Dasani Withdrawn, Brand Strategy, 6Apr, p.7 Cramb,C (1999), ‘Grolsch Targets Mature Markets’, Financial Times 10Febrary, p.35 Croft, M(1998), Time to Nurture Creativity, Marketing week, pp40-1 Guzman, D(2005), â€Å"Innovative Products Deliver Fresh Growth for Oral Care† Chemical Market Reporter , 9-15 May pp.34-5 Kotler .P (2005), Marketing Management, Prentice Hall. Jobber David (1995), Principles and Practice of Marketing, McGraw-hill. Mitchell, A. (2005), ‘After Some Innovation? Maybe You Just Need to Ask Around’, Marketing Week, 16june, p.28 Parry .(2005), ‘New Production Development: There’s Many Slip’, Marketing Week, 02june,p.24 Sampson. ( 1992), People are People the World Over: The Case for the Psychological Marketing Segmentation, Market and Research Today. Watts. G (1998) Asnoff’s matrix, pain and gain: Growth Strategies and Adaptive, International journal of entrepreneurial behaviour and research, vol4, pp101-111 www.press.adidas.com.

The Purpose of Education :: Essays Papers

The Purpose of Education Education is an essential part of any society. Without education, a society would not survive for long. The purpose of education is to teach, or pass on information, from one person to another. This is so important, because this is how we as a society are able to better the society in which we live. We are passing on the knowledge of what we know so that the generation in which we pass this knowledge onto can be better off than the previous generation. If you ask any parent what their goal is for their children, many will say that it is for their children to be better off than they were. This is essential to what an education enables them to do. Education is giving one the rational powers to make better choices, to be more efficient, and to advance future knowledge. Education is gives one the tools needed to be a competent member of society. It also allows one to improve the quality of life. Education allows one to be able to use the knowledge they gain to improve health, technology, and economics. An education is a right that everyone is guaranteed and that one should take full advantage of. Education allows us to teach one to think intensively and to think critically. One will learn to be able to think for themselves. This is so important, because if one cannot think for themselves, then they will not be able to express ideas of their own. This will result in their voice not being heard in any part of their life. Education begins around age six. This early age is when a child’s brain is still creating neural pathways. By stimulating the brain at an early age, a child creates more pathways, which allows the child to think faster and retain more knowledge. This usually continues through the twelfth grade and then possibly college. If one gets to pass through the twelfth grade, does it mean that they have been fully educated? The Purpose of Education :: Essays Papers The Purpose of Education Education is an essential part of any society. Without education, a society would not survive for long. The purpose of education is to teach, or pass on information, from one person to another. This is so important, because this is how we as a society are able to better the society in which we live. We are passing on the knowledge of what we know so that the generation in which we pass this knowledge onto can be better off than the previous generation. If you ask any parent what their goal is for their children, many will say that it is for their children to be better off than they were. This is essential to what an education enables them to do. Education is giving one the rational powers to make better choices, to be more efficient, and to advance future knowledge. Education is gives one the tools needed to be a competent member of society. It also allows one to improve the quality of life. Education allows one to be able to use the knowledge they gain to improve health, technology, and economics. An education is a right that everyone is guaranteed and that one should take full advantage of. Education allows us to teach one to think intensively and to think critically. One will learn to be able to think for themselves. This is so important, because if one cannot think for themselves, then they will not be able to express ideas of their own. This will result in their voice not being heard in any part of their life. Education begins around age six. This early age is when a child’s brain is still creating neural pathways. By stimulating the brain at an early age, a child creates more pathways, which allows the child to think faster and retain more knowledge. This usually continues through the twelfth grade and then possibly college. If one gets to pass through the twelfth grade, does it mean that they have been fully educated?

Essay --

The positive economic impact of tourism in Morocco is huge. According to glObserver, a market research company, Morocco will have an estimated 14 million visitors bringing in $8.8 billion in annual revenues by the end of 2016 (Morocco Tourism Profile 2012). It does not seem like the inflow of money will slow down anytime soon. Foreign investments have been pouring into Morocco’s tourism sector and international hotel chains are building large resorts across the country. Development is occurring along the coast of Morocco in particular. This will draw real estate investors looking to gain exposure to the tourism and property markets. While it is positive that investment money is flowing into the country, much of the profits being made are escaping Morocco because foreign hotels are sending the earnings home to their country of origin. Due to the recent increase in tourism, foreign airlines are increasing the number of routes into the country. In addition to the real e state investments, there are other factors contributing to the influx of money entering Morocco. Morocco has a high level of literacy in addition to strong government support for the hospitality industry; these factors should contribute to the tourism industry growing for years to come in Morocco (Morocco Tourism Profile 2012). As well as the tourism industry is doing in Morocco, not everything is working well. Moroccan flag carrier Royal Air is in dire financial straits. The airline loses money on a monthly basis due to the high cost of fuel and labor. Several low cost carriers have stepped in to compete with Royal Air and expand the tourism industry despite Royal Air’s economic troubles. Socio-cultural: The second area that is important to examine... ...pacts to their environment due to the increase in tourism. The increase of tourism is taking a toll on the water supply in Morocco. Morocco naturally has very low renewable water supply. Large hotels, which include huge pools and fancy golf courses, require a gigantic amount of water in order to operate. Often times, this leaves civilians close by with little or no running water. While most residents of urban areas have access to running water, many people in rural areas do not have access. However the Moroccan government is trying to act in order to preserve their environment. One way Morocco is proactive in protecting its environment is through its planting programs. Every year, two million palm trees are planted and distributed throughout the south with an aim to deter the effects of the developing golf courses and hotels (Environment & Ethical Tourism.).

Katrina Broke down :: essays research papers

I. This disaster appears to have been made far far worse than it could have been by a number of factors: A. The Hurricane was a Category 4/5. 1. We are in a bad hurricane cycle that will last another 20 years. 2. Global warming might contribute to hurricane intensity, but this is most likely political dogma in the case of Katrina. 3. Levee system (see C) was designed for Category 3 max. B. The precarious location of New Orleans. 1. Surrounded by water on three sides. 2. 70% below sea level and slowly sinking. C. A river levee system, along with overzealous oil exploration. 1. causes the marshes protecting New Orleans from storm surge to disappear at a rate of two acres per hour (yeah I know thats pretty stunning - I got it from National Geographic). D. A lack of funding for the levee system and for marshland protection. 1. Has never been fully funded. Bush's cuts have made it worse. 2. Several hundred million required to expland and maintain levee system. Bush cut funding to about 1/4 to 1/2 what was needed. 3. $14 Billion requested over 30 years for marshland restoration. Bush cut back to $2 Billion over 10 years. E. Failure in FEMA planning. 1. Partly due to incompetence. 2. Partly due to reorganization woes after 9/11. Focus shifted to terrorist attacks, natural disaster releif de-emphasised. 3. FEMA incorporated into DHS, adding to beareaucratic red tape. F. Louisiana National Guard in Iraq fighting war - unavailable for Katrina Disaster. G. New Orleans population one of poorest in country. 1. 68% Black. 2. Many did not have means to leave city, did not own cars, etc.

Technology Infrastructure

The question is rather vague so not sure what other devices they loud want to share between the computers that are networked in this scenario. An enterprise level company wishes to set up a network to support several hundred business users as well as manufacturing equipment in a new building. Describe what network device or devices you would recommend they purchase and explain why. Note, you are not required to detail the media or topology utilized, but thinking about these will help you to choose and Justify your device choices.I would suggest the purchase of a rack system with two servers on large server to handle the few endured computers and users and the other to handle the manufacturing equipment. This would give them choices for backups and file sharing between one another. The servers would also help on reducing file and program redundancy among the systems. A few hundred workstations will need to be purchased as well along with any software that will be needed for daily work .I would also install a wireless feature so that the board rooms could have easier setups for laptops and meeting needs. File and print servers are typically combined on one server and perform as part of the network operating system. File and printer servers manage the storage of data and the various printers on the network. These servers regulate and monitor access to these resources. A few popular file and print servers Include: ;Microsoft Windows Server 2008 (Qualifying nonprofits can request Windows Server 2008 from Teachers Stock for a $40 administration fee. ;Mac SO X Server ;Redhead Linux Server ;Bunt Server Edition While Windows 2000 and XP operating systems have built-in file and print-server functionality, the server version of the SO gives you increased security as well as the ability to expand your network. Also, if your network consists of machines running on different platforms, you might want to investigate Samba, a free, open-source software solution that allows user s to share files among computers running Windows, Unix, and Mac. Groupware servers commonly incorporate different tools for helping users scheduling; and other operations.When used to manage email, groupware servers manage both local (within your network) and global (Internet-wide) electronic messaging. There are many examples of groupware servers, but some of the popular ones include: Microsoft Exchange Server (Qualifying nonprofits can request Microsoft Exchange Server 2007 from Teachers Stock for a $280 administration fee. ) ;Maillots Fusion In addition to the options listed above, many Linux SO distributions -? including the aforementioned Bunt -? have built-in groupware functionality. An analog value of intensity to produce the desired brightness at that point on the screen.Further, as the beam scans, the analog value changes. The video image, then, can be viewed as a time-varying analog signal. While many groupware servers offer the capability to serve an email listserv or mas s mail distribution, there are some servers that handle these tasks exclusively. Here are a few to look at: ;LISTSERV ;Lyrics ;Arrow Mailing List Server ;Mailman Also, a number of free Web-based services -? including Google Groups, Yahoo Groups, and Nonporous -? will allow your organization to set up a mass email distribution list free of charge.Setting up a network of four computer systems in my house two are up stairs and two are down stairs. I am doing this with a Links router and Ethernet cable run down through the walls of my house into each room that will have a computer networked. I am using the standard on board Ethernet connections' found on each computer; the upstairs office computer will be the one with the router that feeds off to the other three. All of these will be networked through a home server and will have a tape and hard drive backup so that documents and pictures can be saved and restored when needed.Each computer is running Microsoft Windows 7 Home and will hav e different permissions set on two of the four systems. Wireless DSL modem will be on the same computer as the router and the DSL modem will be run through the router o as to give all four systems the DDCD internet connection. I don't really need a separate router because I can use the DSL modem as a router to since it is a router as well as a modem and can except up to four network connects .Though I like to have the added security of using a standalone router which adds layers, it acts as double protection from the outside coming in. Parental settings will be applied to the one the kids will be using along with a strong firewall and antivirus program. The Ethernet cable has a barrier that shields it from interferences from outside signals ND noise though I will be adding some added protection by running the cable inside be ran the same way to ensure that the risk of interference with signal and transfer will be reduced.Identifying all network devices utilized and explain the purpo se of each in the network we have the DSL modem/router which not only provides the internet connection but also helps to network the systems. Then we have the router which Just adds a layer of security to the network and data. I am also adding a wireless printer so that all four computers will have access to print if the need arises. 13TH Technology Infrastructure unit 6 This depends on whether they have a wireless router or wired, if they have a wireless router then some internet ready televisions have wireless ability.Either way would work though running an Ethernet cable from the router into the back of the television would give the internet connect that is needed. Looking at the Viii (Voice over ‘P) I would suggest Peonage as the service carrier for phone. The phone adapter and software needed for the Viii is normally included with the purchase of Peonage A few popular file and print servers include: collaborate, including email; managing calendars and contacts; group meet ing Setting up a network of four computer systems in my house two are up stairs and two are down stairs.I am doing this with a Links router and Ethernet cable run down through the walls of my house into each room that will have a computer networked. I am using the standard on board Ethernet connections' found on each computer; the upstairs office computer will be the one with the router that feeds off to the other three. All of these will be networked through a home server and will have a tape and hard drive backup so that documents and pictures can be saved and restored when needed. Each computer is running Microsoft Windows 7 Home and will have different permissions set on two of the four systems.Wireless DSL modem will be on the same computer as the router and the DSL modem will be run through the router so as to give all four systems the DDCD internet connection. I don't really need a separate router because I can use the DSL modem as a router to since it is a router as well as a modem and can except up to four network connects . Though I like to have the added security of using a standalone router which adds layers, it acts as double protection from the outside coming in. Parental settings will be applied to a % inch PVC pipe within the walls.

Chivalry Needing Comeback Essay

It was very important that someone would follow these laws because many people were strong believers in religion. Christianity was the largest religion during that time and the belief of Christianity is that following god and obeying God would give that person the gift of eternal life in Heaven. Heaven is described by Christianity to be a holy, pure, and a free from sin kingdom that was made by God. In the middle ages it was to win the favors of worthy women that men adhered to a higher standard of social behavior. Courtesy, honor, generosity and   faithfulness became as important as a superior warrior. This code of chivalry made a man a knight and worthy of love to a woman, otherwise he was considered a brute with a sword. A knight would be in comparison to a police officer or soldier that would fight for the right justice and to protect innocent civilians from harm. If someone was found to be dishonest or untruthful they would be executed or be in death machines like the guillotine that would chop a person’s head off in front of a large crowd. According to Authorsolen. om the number of cheating scandals has been rising in the past decade. Tiger Woods a professional golfer that has won 14 major golf championships and the highest paid professional athlete in the world was caught cheating on his wife on 27, November 2009. Tiger Woods was sponsored by Accenture, Tag Heuer, AT&T, Gillette, Gatorade, Electronic Arts, Upper Deck and Nike all dropped sponsorship with Tiger Woods after news broke out about his sex scandal. Tiger Wood’s actions caused him to have negative publicity as his approval ratings started dropping. Millions of children look up to Tiger Woods as a role model and wanting to accomplish their goals like Tiger Woods has and performing their best in athletics. Accenture made a statement about dropping sponsorship with Tiger Woods saying â€Å"At this time Tiger is not the proper representative for our product. † The dropping of sponsorships by companies don’t want a person representing their product or business if the media is writing negative reports about their representative being dishonest, unfaithful and controversial. During sex addiction therapy Tiger Woods claimed an astonishing 120 women have had a sexual affair with him according to the National Enquirer. Elin Nordegen officially decided to end the marriage of 5 years by signing divorce papers after learning about the 120th woman to have sex with Tiger Woods, which caused a $500 million settlement. On 20 February 2010 Tiger Woods made his first public appearance since when the scandal broke out apologizing for his actions and saying he was the only person to blame. Tiger Woods wasn’t loyal to his marriage and has been trying to regain his popularity in the past year, but that still doesn’t make up for promise his vows he said at his marriage ceremony that he broke. In today’s modern society everyone has cell phones, internet, and cable television to get their news and entertainment. Television programs on TV have became more vulgar over the years especially reality shows. MTV’s number one rated program is â€Å"Jersey Shore,† in the show it depicts the life of 8 â€Å"guidoes†